Submitting to Directories Submitting to the Yahoo! Directory
Submitting to Directories
Submitting to the Yahoo! Directory
Submitting to the Yahoo! Directory
Difference between Search Engine Submission and Directory Submission
Difference between Search Engine Submission and Directory
Submission
Submission
Optimizing an Un-optimized Page
Optimizing an Un-optimized Page
Integrating Optimized Title and META
Tags
Integrating Optimized ALT IMG Attributes
Optimizing Page Text
Integrating a Call to Action
Integrating Optimized Title and META
Tags
Integrating Optimized ALT IMG Attributes
Optimizing Page Text
Integrating a Call to Action
SEO Integration putting All Together Target Keyword Phrases
SEO Integration
putting it All Together
Target Keyword Phrases
putting it All Together
Target Keyword Phrases
Build Your Copy Around Your Keywords Integration
Build Your Copy Around Your Keywords
Keyword Integration
Keyword Integration
Speak to Your Audience Use Easy to Understand Language
Speak to Your Audience
Use Easy to Understand Language
Use Easy to Understand Language
How Search Engine-Compatible is the Site Currently
How Search Engine-Compatible is the Site Currently
Search Engine Algorithms and Updating Google, Yahoo, MSN
Search Engine Algorithms and Updating (Google, Yahoo, MSN
Paid Submission and Pay For Performance Search Engines
Paid Submission and Pay For Performance Search Engines
The TITLE Element
The TITLE Element
____________________________________________________________________________________
This is a very important tag used in html generally search engines get there keywords through TITLE tag of each page.The title of the page should be having the keywords as you are going to use in your web page. example of title
www.vikramsir.com/node/1 is not a good title for a SEO page but you must use it like
www.Vikramsir.com/search-engine-optimization.html Remember you must not give blank spaces in your title name.
____________________________________________________________________________________
This is a very important tag used in html generally search engines get there keywords through TITLE tag of each page.The title of the page should be having the keywords as you are going to use in your web page. example of title
www.vikramsir.com/node/1 is not a good title for a SEO page but you must use it like
www.Vikramsir.com/search-engine-optimization.html Remember you must not give blank spaces in your title name.
SEO Search Engine Optimization in delhi
SEO - Search Engine Optimization in delhi
Introduction to SEO
____________________________________________________________________________________
SEO is a term used to make your website to perform best and other search engines can find your site easily and can judge that your site is containing good data which can be usable for visitors and your site is following all the rules provided by HTML and search engine norms.
____________________________________________________________________________________
The Definition of Search Engine Compatibility
So What is Search Engine Optimization
The Value of Search Engine Optimization
The ROI from Search Engine Optimization
Why Are More Companies Using SEO
Web Site Elements Impacting Search Compatibility
____________________________________________________________________________________
The TITLE Element
____________________________________________________________________________________
This is a very important tag used in html generally search engines get there keywords through TITLE tag of each page.The title of the page should be having the keywords as you are going to use in your web page. example of title
www.vikramsir.com/node/1 is not a good title for a SEO page but you must use it like
www.Vikramsir.com/search-engine-optimization.html Remember you must not give blank spaces in your title name.
____________________________________________________________________________________
The META Description Tag
The META Keywords Tag
Image Optimization (The Alt IMG Attribute)
Text Links
Keyword-Rich Body Text
Navigation and File Structure
SEO Friendly Design
Search Engine Basics
Search Engines and Directories
Important Search Engines and Directories
Paid Submission and Pay For Performance Search Engines
Who Owns Who
Who Powers Whom
How Search Engines Index Pages
How Search Engines Rank Pages
Google Page Rank
Web Site Relevancy Factors
Search Engine Algorithms and Updating (Google, Yahoo, MSN)
Knowledge of Robots
Sitemap creation and submission
SEO Requirements Gathering
Before You Start SEO
How Search Engine-Compatible is the Site Currently
Requirements Gathering
Competitors Analysis
Assignment 1 (Tutor-Graded)
Keyword Research
What is Keyword Research
Why is Keyword Research So Important
Before You Start
Assignment 2 (Tutor-Graded)
Title and META Tag
Creation
The TITLE Element
The META Description Tag
The META Keywords Tag
Create Your Own
Tailored TITLE and META
Tags
Unsupported Characters
Assignment 3 (Tutor-Graded)
SEO Copywriting
Text Heavy Home Page
Keyword-Rich Text
SEO Copywriting
Speak to Your Audience
Use Easy to Understand Language
Build Your Copy Around Your Keywords
Keyword Integration
Assignment 4 (Tutor-Graded)
SEO Integration
putting it All Together
Target Keyword Phrases
Optimized TITLE Tag
Optimized META
Description Tag
Optimized META Keywords
Tag
Optimizing an Un-optimized Page
Integrating Optimized Title and META
Tags
Integrating Optimized ALT IMG Attributes
Optimizing Page Text
Integrating a Call to Action
Assignment 5 (Self-Graded)
Search Engine Submission and Directory Submission
Before You Begin
Pre-Submission Checklist
Difference between Search Engine Submission and Directory
Submission
free directory submission
Paid Submissions
Deep linking directory submission
Niche directory submission
Reciprocal directory submission
Article directory submission
Blog directory submission
Site Submission Spreadsheet
Rules of Submission
Submitting to Directories
Submitting to the Yahoo! Directory
Submitting to Open Directory
Lists of Other Search Engines and Directories
Link Popularity and Link Building
Importance of Link
Building
One- way links
Two way links – Reciprocal
Three way links
Instant Links
Search Engine Spam
The Definition of Search Engine Spam
Examples of Search Engine Spam
“Black Hat” vs. “White Hat” Search Engine Optimization
Why Spam is Unnecessary
SEM Industry Standards
Search Engine Guidelines
How to Report Spam
How to Avoid Spamming the Search Engines
Build Sites for Visitors Rather than Search Engines
SEO Reporting and Conversions
Measuring SEO Success
Introduction to Web Analytics
1. Track your site’s search engine rankings
2. Track the amount of traffic your site is receiving
3. Track the number of returning visitors to your site
4. Track the number of sales / conversions your site
receives
5. Track the link popularity of your site
Key Site Metrics to Look at regularly
1 Pathways through your site
2 The page from which most visitors click away from your
site.
3 Single access pages
4 Most visited page(s) and top entry pages.
5 Landing pages for PPC Campaigns, etc.
6 Metric values that show a radical change from developing
trends
7 Page refreshes
8 Where your site visitors are coming from
9 Search Engine Referrals
10. Search Phrases
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
SEO Tips.....
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
1. when working on page for seo.First target you business providers on the page.
2. keywords on the page should be relevant to your ad words target ads.
Introduction to SEO
____________________________________________________________________________________
SEO is a term used to make your website to perform best and other search engines can find your site easily and can judge that your site is containing good data which can be usable for visitors and your site is following all the rules provided by HTML and search engine norms.
____________________________________________________________________________________
The Definition of Search Engine Compatibility
So What is Search Engine Optimization
The Value of Search Engine Optimization
The ROI from Search Engine Optimization
Why Are More Companies Using SEO
Web Site Elements Impacting Search Compatibility
____________________________________________________________________________________
The TITLE Element
____________________________________________________________________________________
This is a very important tag used in html generally search engines get there keywords through TITLE tag of each page.The title of the page should be having the keywords as you are going to use in your web page. example of title
www.vikramsir.com/node/1 is not a good title for a SEO page but you must use it like
www.Vikramsir.com/search-engine-optimization.html Remember you must not give blank spaces in your title name.
____________________________________________________________________________________
The META Description Tag
The META Keywords Tag
Image Optimization (The Alt IMG Attribute)
Text Links
Keyword-Rich Body Text
Navigation and File Structure
SEO Friendly Design
Search Engine Basics
Search Engines and Directories
Important Search Engines and Directories
Paid Submission and Pay For Performance Search Engines
Who Owns Who
Who Powers Whom
How Search Engines Index Pages
How Search Engines Rank Pages
Google Page Rank
Web Site Relevancy Factors
Search Engine Algorithms and Updating (Google, Yahoo, MSN)
Knowledge of Robots
Sitemap creation and submission
SEO Requirements Gathering
Before You Start SEO
How Search Engine-Compatible is the Site Currently
Requirements Gathering
Competitors Analysis
Assignment 1 (Tutor-Graded)
Keyword Research
What is Keyword Research
Why is Keyword Research So Important
Before You Start
Assignment 2 (Tutor-Graded)
Title and META Tag
Creation
The TITLE Element
The META Description Tag
The META Keywords Tag
Create Your Own
Tailored TITLE and META
Tags
Unsupported Characters
Assignment 3 (Tutor-Graded)
SEO Copywriting
Text Heavy Home Page
Keyword-Rich Text
SEO Copywriting
Speak to Your Audience
Use Easy to Understand Language
Build Your Copy Around Your Keywords
Keyword Integration
Assignment 4 (Tutor-Graded)
SEO Integration
putting it All Together
Target Keyword Phrases
Optimized TITLE Tag
Optimized META
Description Tag
Optimized META Keywords
Tag
Optimizing an Un-optimized Page
Integrating Optimized Title and META
Tags
Integrating Optimized ALT IMG Attributes
Optimizing Page Text
Integrating a Call to Action
Assignment 5 (Self-Graded)
Search Engine Submission and Directory Submission
Before You Begin
Pre-Submission Checklist
Difference between Search Engine Submission and Directory
Submission
free directory submission
Paid Submissions
Deep linking directory submission
Niche directory submission
Reciprocal directory submission
Article directory submission
Blog directory submission
Site Submission Spreadsheet
Rules of Submission
Submitting to Directories
Submitting to the Yahoo! Directory
Submitting to Open Directory
Lists of Other Search Engines and Directories
Link Popularity and Link Building
Importance of Link
Building
One- way links
Two way links – Reciprocal
Three way links
Instant Links
Search Engine Spam
The Definition of Search Engine Spam
Examples of Search Engine Spam
“Black Hat” vs. “White Hat” Search Engine Optimization
Why Spam is Unnecessary
SEM Industry Standards
Search Engine Guidelines
How to Report Spam
How to Avoid Spamming the Search Engines
Build Sites for Visitors Rather than Search Engines
SEO Reporting and Conversions
Measuring SEO Success
Introduction to Web Analytics
1. Track your site’s search engine rankings
2. Track the amount of traffic your site is receiving
3. Track the number of returning visitors to your site
4. Track the number of sales / conversions your site
receives
5. Track the link popularity of your site
Key Site Metrics to Look at regularly
1 Pathways through your site
2 The page from which most visitors click away from your
site.
3 Single access pages
4 Most visited page(s) and top entry pages.
5 Landing pages for PPC Campaigns, etc.
6 Metric values that show a radical change from developing
trends
7 Page refreshes
8 Where your site visitors are coming from
9 Search Engine Referrals
10. Search Phrases
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
SEO Tips.....
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
1. when working on page for seo.First target you business providers on the page.
2. keywords on the page should be relevant to your ad words target ads.
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